The other day I heard George Osborne talking about the tragic state of the UK economy. He said “we are in a period of negative growth”. Now I’m no expert on grammar useage but isn’t negative economic growth, economic contraction? You don’t have to be a rocket surgeon to realise why he said it; ‘negative growth’ clearly sounds a lot better than the alternatives.
I also hear politicians say “look” quite a bit; normally to preface a prepared piece of propaganda. I suspect it's supposed to act as call to attention, a shorthand for ‘if you don’t hear anything else I’ve said, hear this’.
This got me thinking about how I can put a better spin on things, so in that spirit ..............“Look, I’m in a period of negative slimming and negative alcohol abstinence”.